FAQ

The honest

answers.

What a Unique code actually is, what happens if you lose it, who sees the story, and why we don’t call it a QR code.

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The basics

What's a Unique code?

A Unique code is a short, permanent 5-character ID (like EMORI) paired with a scannable mark. Scanning the mark — or simply typing the code at emori.co — opens the private memory you’ve attached to it. The code never changes, but the story behind it is yours to edit forever. It’s the official product term, always capitalized — and no, it’s not a QR code.

No app. Ever. Anyone who scans a Unique code, or types it into emori.co in any phone browser, sees the experience instantly. No download, no account, no friction. The whole point is that it works for grandmothers and gallery visitors and people in airports the same way.

Yes — that’s the whole idea. Add photos, swap a video, rewrite the words. Anyone you’ve shared the code with sees the new version next time they scan. The object on the shelf never changes. The story behind it always can.

Privacy & control

You decide. By default a Unique code is private and only opens for people you share the link or code with. You can also make it public, password-protect it, set an expiry date, or restrict it to verified accounts. For sensitive uses — memorials, family — most people keep it private to family members only.

The code is just a pointer; the memory lives in your account. Lose the plaque, lose the bottle, lose the gift card — you can mint a new mark for the same memory in seconds. If someone else finds the destroyed code, they can’t open it without your re-issued mark. Codes can also be remotely retired if needed.

Encrypted at rest and in transit. We don’t sell your data, and there are no ads on paid plans. Your memories are yours — and you can export them at any time.

How it beats a plain QR code

Three differences. First — the Unique code is short and human-typeable, so it works even when the scannable mark is scratched, photographed badly, or the person doesn’t trust QR codes. Second — it’s editable forever without reprinting the mark. Third — Emori is a platform: branded theming, an analytics dashboard, a story you manage forever, no app to install. A QR code is a link. A Unique code is a story.

Yes. We give you the code (the 5 characters) and our default scannable mark, but you can pair the code with any visual you like — a wax seal, a brass plaque, a leather tag, an embossed initial. The scan resolves to the same place.

Plans & purchasing

Free to start. People pay $0, $4.99, or $9.99 a month for more codes, longer videos, and more media per code. Businesses pay $0, $49, or $149 a month for code volume, branding, an analytics dashboard, and — on Enterprise — white-label iOS and Android apps. See the pricing page for the full table.

Yes — printed marks, metal plaques, labels, and tags. Most people just print their own from the studio — it’s a free download. However your code is attached, the scan resolves to the same place.

Always. The Free people plan gets you 5 Unique codes — with 10 photos and 2 videos each, and forever-editing. The Free business plan gets you 5 Unique codes with generic Emori branding. Both are honest free — no card required, no time limit.
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